How would you think Apple's expense on marketing and advertising every year? And how well do you think these money can help customers instantly recognize Apple's brand logo? To find out, Signs.com asked over 150 Americans to draw 10 famous logos from memory as accurately as they could. Based on more than 1,500 drawings created over a period of 80 hours, the results goes hilarious.
- More Fun Facts:
- The Apple logo as we know it today was designed by ad agency Regis McKenna in 1977.2 Art director Rob Janoff's challenge was to make the emblem more businesslike (it had previously shown Isaac Newton sitting under an apple tree) and, as Steve Jobs put it, "don't make it cute."
- The bite in Apple logo, which is the logo's most iconic feature, was included for scale, so the apple wouldn't be mistaken for a cherry.
- In fact, only 20 percent of people were able to draw the Apple logo almost perfectly.
- Eighty-four percent of people remembered the bite, but over 1 in 5 mistakenly drew it on the left side instead of the right.
- Of 156 people, five (3 percent) drew the logo as rainbow-striped, which reflects how it looked between 1977 and 1998. Their average age was 42, compared to an average age of 34 across all participants. So it's possible they remembered the logo as it was when they were in their 20s.
- By Decision Analyst, on October, 2017
The Apple Logo Drawn From Memory
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